Axel-Springer-Campus Berlin

By extending the Axel Springer tower building in the campus, the publishing house Axel Springer and the city Berlin are getting a new landmark building. With its positioning in the axis of the Axel Springer Street, the building overcomes the former political borders between East and West in a self evident and relaxed manner. The boundary between the increasingly polarized analogue and digital working environments is playfully overcome, as in the new campus building both environments are alternately dominating, offering each other maximum spatial encounter. The digitization introduces new ways of communication. The ubiquitous availability of information and the multimodal networking of teams challenges the established system of physical presence, rigid hierarchies and fixed spatial configurations.