• Stiftung Baukultur Rheinland-Pfalz – »Schöner Shoppen?« Mainz, 06-08/2012

Stiftung Baukultur Rheinland-Pfalz – »Schöner Shoppen?« Mainz, 06-08/2012

»Schöner Shoppen? – Nicer Shopping? – Analysis of inner-city shopping centres as an element of urban development«

Exhibition: 15 June – 12 August 2012

Opening: Thursday, 14 June 2012, 5 pm

Zentrum Baukultur Rheinland-Pfalz
Brückenturm, Rheinstraße 55, 55116 Mainz


With the exhibition “Schöner Shoppen? – Analysis of inner-city shopping centres as an element of urban development” the Zentrum Baukultur Rheinland-Pfalz in Mainz opens its new location. Here, the Zentrum Baukultur picks up on a virulent topic of urban development not only for Mainz, but also in Ingelheim, Koblenz, Kaiserslautern, Ludwigshafen, Trier and Zweibrücken in different stages of realisation, and in addition, it shows pioneering examples from Munich, Münster, Leipzig, Bern and Maastricht.

The major theme of city and trade, groundbreaking department store architecture and the development of shopping centres, coming from the USA, from the “green field” via the periphery of our cities right into the centre, forms the introduction to the topic.

The historical development of retail architecture is so varied and far-reaching that this exhibition by no means provides an all-encompassing insight into the subject. Rather, the important stations leading to today’s urban shopping centres, which are the main theme of the exhibition, have been taken up.

On the basis of seven projects in Rhineland-Palatinate, the presentation approaches the topic in a first step at the state level. Other exemplary supra-regional projects show which innovative or successful trends can be observed in the development of the centers. Finally, recommendations for action for the successful integration of the inner-city projects are compiled.

Höfe am Brühl

Exhibition board


Opening of the exhibition and the centre Baukultur in the bridge tower Brückenturm in Mainz:

In conversation with Reinhard Hübsch, SWR:
Gerold Reker, Chairman of the Building Culture Foundation Rhineland-Palatinate and President of the Chamber of Architects
Dr. Carsten Kühl, Minister of Finance Rhineland-Palatinate
Michael Ebling, Lord Mayor of the City of Mainz

Lecture “You can’t shop alone”:
Prof. Wolfgang Christ, Bauhaus University Weimar

Saxophone meets Alphorn… a slightly different kind of brass music with the BachmannMandlerEnsemble

The Zentrum Baukultur is supported by the Stiftung Baukultur Rheinland-Pfalz, the Ministry of Finance Rhineland-Palatinate within the framework of the Dialogue Baukultur and the ISB | Investitions- und Strukturbank Rheinland-Pfalz.